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Small Business Saturday

November 25, 2017

Shop small! Shop local! Shop downtown Racine for Small Business Saturday and help support your community!

Downtown Racine is a magical destination during the holidays with over 20,000 twinkling lights on Racine’s Community Christmas Tree on Monument Square, the festive décor aligning our streets and the special care in wrapping the season’s best shopping, dining and arts together all for your entertainment.

Not only is the experience an adventure, but shopping in Downtown Racine during Small Business Saturday will help our community’s vitality by helping to support small and local businesses. Small Business Saturday falls on November 25th this year. In downtown, chances are you’ll be face to face with the owner, a member of their family or someone who reports directly to the owner.  Having this direct contact allows for better customer service, something the large box stores cannot replicate.

Small Business Saturday was started by American Express in 2010, and has been growing by leaps and bounds ever since. It is estimated that 112 MILLION people turned out to shop on Small Business Saturday across the nation in 2016, spending over $15 billion dollars in their local communities. We want to see that number reach 115 million people shopping this year.

Why shop local? Here are just a few reasons:

  • Shopping small creates and supports local jobs! Every time you purchase a product or service in Downtown Racine, you are helping to pay the salary of a friend or a neighbor.
  • Research shows that over 90 percent of small business owners contribute each year to their community through volunteering, donations and sponsorships. That means your purchase of a good or service at a downtown small business is a great way to pay it forward.
  • For every $100 that’s spent at a local business, $68 of that stays right here in our community! Compare that to the only $43 out of every $100 staying local at a national chain, and there’s really no contest.

Small business owners are the embodiment of the American Dream and supporting them makes you a part of the dream too. So come on out on Small Business Saturday and get to know your neighbors! Don’t forget to help spread the word, use #shopsmall and #downtownracine to show your support for Small Business Saturday in Racine and help spread awareness.


November 25, 2017


Downtown Racine

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